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How to measure and optimize customer engagement in my Online Community?

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posted 6 days ago by Monisha R Shetty

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1 Answer

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‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world.

Applying across several channels – including mobile, social media and email – the word typically manifests itself as an explanation for things like a high email CTR, social media interactions such as likes and shares, a spike in web traffic or simply increased revenue

answer 3 days ago by Chandrashekar Sarang
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