The community is for wine retailer, run as a members’ cooperative. The tradition has been to name two wines in advance, that participants could buy, then present, taste and discuss together at a certain date / time.
This was begun over twitter, but while it worked to engage a small number of users, the complexities of group conversations on that platform always limited its value.
We ran this as a test on our new (Discourse) platform and generated a LOT more content and excitement here, and we will be restarting a regular schedule on the soon-to-be-launched platform for all.
A regular gathering like this is a great way to engage with users, and create useful content at the same time.