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How does content marketing relate to online communities?

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posted Apr 9 by Chandan H A

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Communities are content incubators and content plays an important role in growing and maintaining a healthy online community.

Like any good content marketing, community content is drawn directly from the needs, wants and pain points of the community. It’s not about you, and it’s led by its value to users of that community.

An owned or branded online community, complemented by push and pull across relevant social media channels, remains one of the richest assets a business can invest in; in addition to the relationships and trust it can deliver, it’s content, search and discovery powerhouse!

answer Apr 10 by Likhitha
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