Organizations who implement gamification stand to benefit greatly from their investments. However, there can be some risk involved. According to a Gartner report, 80% of current gamified enterprise applications will fail to meet their objectives, due mainly to poor design.
Because they were one of the first to implement gamification mechanics, Experts Exchange has honed in on exactly what makes their version of
User-Generated Ratings. Let the community be the judge. Use ratings and algorithms that highlight user-approved contributions and bury invalid ones. This encourages high-quality content. It also fosters self-motivation and a community-directed filtering system.
Points, Rewards & Leaderboards. Create a point system with a low threshold for initial rewards and achievements, but also provide depth in order to give members something to work towards. A system of some kind – badges, ribbons, certificates, freebies, VIP offers – is crucial to the success of a gamification strategy; without it the points and competition framework become meaningless. Leaderboards also serve as an inspiration for the community that appeals to their competitive drive.
Strategy. Glean community enrichment from gamifying by rewarding the behaviors you want to increase. Consider offering multiple incentives to participate in creating the kind of content that your community demands – allowing game strategy to reinforce your community and customer support strategies.