Having contact with your customer through the above venues is crucial to knowing what your customer wants, when they need it, and where they need it. The importance of great customer engagement can’t be emphasized enough, as it builds and fosters:
- Commitment to excellent service
- Better communication
- Healthy customer relationships
- Valuable customer knowledge
- Customer loyalty
Engaging the customer is also essential in the beginning of a company’s growth. Word of mouth spreads like wildfire when it comes to a customer’s experience. If there are concerns, questions or other issues, ensure your customers have a face in which to contact. If you’re online, have instant messaging so a customer is helped immediately.