Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded.
Strangely enough, communities are not given the attention they deserve by businesses. Most of the time, you will find community engagement and management ideas when looking for information on the topic. However, online communities are about much more than that. While we mainly talk about conversations and engagement in social media, the community is the true force in a connected era.