Successful online communities can be born from any number of online interactions; a dedicated and engaged Twitter following, lively discussions on LinkedIn or even active online forums. The nature of their conception doesn’t matter, whether it is one or an amalgamation of these factors, but having a successful online community is a brilliant asset for online marketers.
With around 72% of consumers stating that they trust online reviews as much as personal recommendations, and the user base of the internet and social media creeping up by the hour, it is time that businesses begin to harness the power of a successful online community.
Developing a powerful online community provides you with the perfect platform to both promote and engage with your customers, providing significant benefits for your business:
- Selling without the "Sell"
- Answer questions and give advice
- Increase your Content Reach
- Encourage customer interaction
- Long Tail Search Content
- Fresh Content
- Reviews and feedback