Here are some successful ways to gain traffic and followers to your boards:
1. Post Original Content
Did you know that 80% of the posts on Pinterest are repins?
This not only demonstrates immense virality at work in the Pinterest community but the opportunity to produce fresh new original content that is more likely to be shared.
2. Rich Pins Rule
3. Vertical Images Double Your Engagement
Vertical images will take more screen space and gain 60% more repins than all other pins.
“Images between 2:3 and 4:5 aspect get 60% more Repins” (Pinterest Influencers Reveal Their Pinning Secrets)
Using photo editing tools like Pablo or PicMonkey is a great way of creating these desired vertical images.
4. Use a Keyword Rich Pin Description
The quality of a pin is essential, especially Pinterest descriptions due to the algorithm of the Smart feed.
Quality, keyword rich descriptions will appear higher in Pinterest’s feed because it is less of a social media site and more of a visual search engine.
Due to this the lifespan of a Pin can 3 1/2 months – 1600X longer than a FB post.
5. Niche Topics Are Still Highly Pinnable
Just because your business is not directly involved with those top categories doesn’t mean that they have no applicability to your marketing efforts.
Creative marketing and a playful approach to your pins can make it easier to avail yourself of the popularity of those top categories.
6. Avoid Images with Faces
Depersonalize images by not having any ‘faces’.
This makes a psychological influence by allowing the viewer to integrate themselves into the visual, resulting in over 23% increase in the likelihood that it will be repinned.