It's no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.
With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions.
Discover a framework for running more impactful, measurable marketing campaigns.
These forums provide people with an opportunity to learn from existing customers experiences and offer space for community feedback that can be used to bring trust and authenticity into an otherwise stale procedure.
If you are launching a new community or refreshing your existing community, taking time to prepare a plan is crucial for ensuring success. The best way to start off is to determine why you are building the community, to begin with. Reasons may range from you are trying to support your existing business or marketing efforts to wanting to counteract negative reviews and identify passionate fans.