There’re 2 steps to find it out:
-> Test, test and test a lot.
-> Analyze all you’ve done.
Don’t trust those who say that there are a universal formula and time to post. What is working for everyone, is working for no one. That’s the truth.
Every brand has to find its own best time to post. And every brand can do it with Sotrender.
With our Interactivity Index metric (which you won’t find in any other tool) we combine two kinds of data: when you post content on your social channels and when your audience actually engage with it.
Based on that we present the results on a heat map:
How do read this chart? It’s simple. Always focus on the orange colour. The more it’s intense, the better is time to post in your case.
On the example shown above you can see that for this specific brand, the best time are generally weekends before noon. It’s a clear sign when the brand should plan the most valuable posts to have the best possible results.
Hope I helped! ;)
PS. If you want to test this tool, there is a 14-day free trial so you can give it a try anytime!