Brands are accustomed to connecting with an extensive viewership, out of which 5% would be keen on their item or benefit, and out of this 5% would reach out to them. The great classic funnel.
All things considered, it's a great opportunity to toss the convention. Probably the most blazing brands like GoPro, Starbucks, Amazon, Warby Parker, Google, and Uber have flipped their funnel.
They preferably follow an 'Engagement pyramid' instead of a 'marketing funnel'. It’s about starting with the 5% who will be most interested in what you have to say and are most willing to speak for your brand and focusing on them.
These brands have faith in prioritizing the best 5% of the interested group of people and strategize their engagement around their preferences and necessities.
When you have distinguished the top of your pyramid, it's vital for you to drive participation and promote interaction among the best 5% that have been recognized. This can occur through drawing in online journals that address issues faced by them.