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What should B2B marketplace owners know about their customers?

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posted Nov 28 by Madan R

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  • Before you start building a B2B online community, you need to conduct the target audience research and find out what kind of solution your customers require or might require to satisfy the specific need. For this, you will need to:

  • Learn about the type of industry your users (both manufacturers and suppliers) work in. Their job roles/positions

  • Get to know your customers’ interests, industry influencers they can get you acquainted with

  • Identify the problem. What software/hardware/resources they need or might need to complete the specific task/everyday job.

  • Think about how your solution can be of help for such customers (both manufacturers and suppliers). Reflect on the approaches to make manufacturers and suppliers check out your product (building an online community is one of the to-try techniques on how to market a B2B marketplace).

answer Nov 29 by Nithisha R
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